Krankem Brand Design and Packaging
Krankem is a powersports brand that specializes in snowmobile and ATV (dirt) accessories that launched in 2024. They wanted a fresh identity that captures the thrill and adrenaline of hitting the trails, whether on snow or mud.
Brand Concept & Strategy
Define Your Ride became the central statement for Krankem, serving as a rallying cry for riders passionate about customizing and upgrading their machines. Everything—from the logo, to color palette, to visual treatments—needed to communicate high-octane energy, ruggedness, and the spirit of adventure.
Adrenaline & Adventure
The brand aims to connect with enthusiasts who crave the rush of speed and extreme terrain.
Visuals focus on the power and grit of motor sports, reflecting real-life conditions of snow and mud.
Logo Development
We created a bold, modern wordmark that feels sturdy and energetic—mirroring the nature of the product line. The stylized “K” in “Krankem” subtly references movement and mechanical geometry:
Industrial Geometry: Angular edges and thick line weights convey a sense of strength.
Forward Motion: Slanted letterforms evoke speed and progress.
Snow/Dirt Icon: A symbol that doubles as a snowflake or gear shape (depending on orientation) helps unify the brand’s two areas of focus.
Color Palette & Typography
Vibrant Green takes center stage to deliver a punch of energy against dark grays and blacks. This green—paired with high-contrast white—ensures maximum readability and a pop of color that stands out in harsh environments.
Typography: A bold, extended sans-serif typeface for headlines exudes power and stability, while a clean sans-serif in lighter weights for body copy keeps text legible and modern.
Packaging Design
The packaging needed to be practical, easy to stack, and eye-catching in a crowded retail setting. We opted for natural kraft boxes to reduce cost and environmental impact, while letting the brand’s signature green label instantly identify Krankem products.
Bold Labels
Oversized color blocks with the snow/dirt icon and product name (e.g., “Front Bumper Matrix”) create immediate visual interest.
“SNOWMOBILE” or “DIRT” clarifies which market the product targets.
Minimalist Approach
High-contrast printing of the Krankem logo around the sides.
Simple but impactful typography ensures brand recall from any angle.